Search Engine Optimization
Comprehensive Search Engine Optimization Services from Actonia
Being on the second page of any search result is as good as being invisible on the web. You need to optimize your website and blog to make sure that they feature prominently in search results. Actonia is a Chicago based search engine marketing (SEM) and SEO agency that can help you do just that. With our wide range of SEO services, we can improve the visibility of your website and in turn your brand.
What is SEO?
Search engine optimization or SEO is the set of processes that any business can employ to improve the search engine rankings of their website. With various SEO techniques, you can make sure that your website appears at the top of search results. Google may be the most important search engine but there are so many other search engines that are popular in specific countries. To target a global audience, you need to make sure that your website is optimized for most search engines. The higher the ranking of your website, the more traffic it will attract, which in turn could lead to more conversions, engagement and ultimately more sales.
Why you need SEO?
You are making a huge mistake if you believe that your website does not need SEO. In this day and age, almost everybody uses a search engine to find information on anything they are looking for. Do you want to miss out on an enormous amount of search engine traffic by neglecting SEO? Here are a few reasons why SEO is absolutely crucial;
• SEO can help get more traffic to your website
• More traffic equals more sales and conversion
• Brand visibility and awareness can be improved with SEO
• SEO is practically free of cost and can lead to enormous increase in revenue
• SEO can help you attract the attention of experts in the industry and find similar firms to partner with
How we do search engine optimization
It goes without saying that there will be no sales and no brand awareness if people cannot find your website. Here is a list of services that we provide to help improve the visibility of your website:
• SEO strategy development – You may have set-up an SEO budget without any clue about how to implement SEO and the goals of your SEO efforts. Actonia SEO experts will analyze your website and business and help you develop an SEO strategy that is based on the unique needs of your company and to ensure search engine marketing success.
• Implementation guidelines – Sometimes our clients have well defined SEO strategies but are unsure about how to progress with the implementation phase. Our experts can help your SEO team implement their SEO ideas and provide assistance on tough technical issues.
• Keyword research and analysis ¬ This is often the most complex task of any online marketing team. Using the right keywords in your website can help people find your website easily when they are looking for services similar to yours. Our in-house team can find the right keywords for your company website.
• Competitive analysis – Want to gain an edge over your competitors? We can help you study their online marketing tactics, estimate their budgets, etc. so that we can recommend a plan of action for you.
• SEO audit – We have an exhaustive checklist to follow for every SEO audit and we can look at the current state of your link profile and website to suggest improvements. We can not only check the technical aspect of your website but also analyze on-page optimization, keyword opportunities, website content and link strategy. After an SEO audit, we create in-depth reports for clients with step-by-step instructions on how to improve their SEO efforts.
• Link building – We will analyze your current link profile to build a customized strategy for your company for natural and high-quality link acquisition. Our in-house team in our Chicago office will handle all your link building activities and we never outsource our link building activities to Asian countries. We carefully design content and pitches to improve natural link building.
• Reporting – Our SEO team will track, analyze and adjust your SEO campaigns to improve the visibility of your website. We have one of the most advanced SEO platforms in the industry and we also have an enterprise SEO reporting platform known as seoclarity.net. With this platform, we can create weekly and monthly reports and every report contains summary analyses for every campaign.