New Look and Broader Outlook for 2012
Starting the New Year With a Bang!
Actonia started as a one-man shop with an emphasis on large-scale SEO for a small set of clients. With that as our starting point, we’ve understandably kept our emphasis on client interaction and delivering the best work possible. That has been a successful strategy for us to date —our growth to date has been almost entirely driven by referral — but now we feel that to grow as marketers and as a business we need to put ourselves out there more.
This year, we as a company are going to start reaching out to the online marketing community. This blog is the first part of that strategy.
I’m Chris Boulanger, a Sr. Consultant with Actonia, and I’ll be writing about online marketing on this blog. As we ramp up, you will also hear from our Founder, Mitul Gandhi, as well as other team members.
Honestly, I’m not exactly sure what we are going to write about. I’ve got posts and drafts setup for the next 3 months and by then I expect us to have some idea of what people want to read about. If you have some suggestions along the way, then feel free to drop us a line — either in the comments or on our contact form.
Beyond this blog, you should expect 3 other initiatives around outreach this year:
- A new, more user-friendly website: expect this site to evolve quickly over the next few months.
- Being present at more events in our home cities (Chicago & Boston)
- Being a more active participant in social media (more on that later).
We pride ourselves on being good people and very good at what we do. I can be an acquired taste, but Mitul is probably the nicest guy you’ll ever meet. Expect to see his writing on this blog along with some thoughts from John, Kalpesh and others. And please come by and say “Hi” when you see us or an Actonia booth at an event.
We are excited about 2012 and this new phase in our development as a firm. I hope you are too.
Here’s to Happy New Years and an amazing 2012!