Blog Archive

Some things that are going through my head right now: Their mobile site traffic is growing fast, but the site is incomplete. How high a priority should fixing the site be if it’s not selling right now? Display advertising is driving sales, but the CTR  is so poor that I wonder if we are in […]

I read this post on Seth Godin’s blog yesterday about checking in with a client long after the work has been completed. I’m not talking about a 1, 3, or 6 months later. I’m talking years later. The post got me thinking about how Actonia stays in touch with past clients and how we might […]

Just hopped over to Coremetrics to check on how we are doing this week and discovered that Coremetrics homepage was being redirected here. IBM is folding Coremetrics into it’s Enterpise Marketing Management Division. Here is a screenshot of the page you get redirected to: What’s Next? I don’t know what this is going to mean […]

Earlier, I walked you through some key analytics reports and campaign settings for mobile campaigns. By looking at the reports you learned which devices & which operating systems accounted for your traffic; how to identify carriers, and how to identify the geographic regions that matter most to you. In this post, we look at the 2 […]

Google recently revamped the XML Sitemaps section of Google Webmaster Tools. They added the ability to test sitemaps before adding them and improved the interface for reviewing sitemaps. Here are the main improvements and some advice on how to use them. Testing Your Sitemaps The Sitemaps section of Google Webmaster Tools has always been a […]

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